Two Redditch hair and beauty entrepreneurs have made a second major investment into their salon as they prepare to launch a new training academy to help young people make a career in the booming hair trade.
Businesswomen Lauren Alekna and Stacey Tudor, who teamed up 12 months ago to takeover Evesham Road-based Legends Hair & Beauty, have announced their plans following the completion of the second phase of their salon refurbishment programme.
The ambitious duo pumped £100,000 into buying the established Redditch salon last summer and have followed that up with a £23,000 investment which they say will play a vital role in preparing the salon for the future.
The latest refreshment has seen an outlay of £16,000 in a variety of areas including new seating, basins and signage. £7,000 has also been invested in a range of new marketing materials – including an innovative booking system which allows customers to make appointments through their new-look website and social networking site, Facebook.
Lauren, 29 and 27-year-old Stacey, employ 20 full and part time staff at the salon and believe next year’s launch of Prestige, their planned training academy and apprentice programme, will help them to offer more local jobs and specialist qualifications.
Stacey said: “The salon has had a well-established training programme for staff for a long time and that has always been popular. But we are now ready to take that to the next level and through the Prestige programme, we’ll be teaching young people new methods, the role technology is playing, the business side of things, and showcasing the latest hair and beauty techniques.
“We want to help show the next generation of stylists their way in to an exciting career.
“Our recent investment into the salon is part of that vision and takes us one step closer to the launch next year. But it’s also about making sure we’re offering customers and our team the best possible facilities – whether that’s in the salon itself or through the technology we’ve introduced that makes it easy to book an appointment at the click of a mouse or the tap of a smartphone.”
Lauren added: “It’s been a great year for us because we have been able to make some really important investments into the look and feel of the salon. The training academy is our next natural step.
“It all makes for a really exciting future, especially the skills and job opportunities we hope the training academy will offer young people here in Redditch from next year.”
As well as hairdressing the salon offers a wider range of beauty treatments including specialist eyelash perming, manicures, pedicures and facials – including popular non-surgical facelifts using technology from beauty specialists, CACI International.