A Redditch hair and beauty salon has showcased its talent in the regional finals of a major industry competition. Legends Hair & Beauty made it through for the first time to the Midlands regional finals of the Wella Trend Vision Awards, with the Evesham Road-based salon pipped at the post to make the national finals in the ‘Young Talent’ category.
The nationwide competition saw over 3,000 UK salons entering with Legends making it to the region’s last 20 where stylist and colour expert Zoe Brandrick took to the live competition floor to showcase her ‘urban native’ style on Redditch model, Kirsty Richardson.
Zoe, from Lakeside, Redditch, had one hour to style the hair and present to a panel of judges at the event in Nottingham.
“As a team we’re so proud to have reached the regional finals of such a respected competition. To get to the final 20 for the whole of the West Midlands was a great experience and has helped put us on the map.” said Zoe, 26.
“While it’s disappointing we didn’t make it through to the London finals in October we have picked up some great hints and tips for next year. We’re looking forward to it already and have another chance to demonstrate our flair and approach to hair colour, cut and style.
“Despite missing out on the finals we’ve come back from Nottingham absolutely buzzing with new ideas which we can’t wait to present to our customers.”
It has been a whirlwind 12 months for the Redditch salon. They hit the headlines last year after being taken over by local businesswomen Stacey Tudor and Lauren Alekna following a £100,000 investment.
The salon employs 22 specialist staff, which includes five apprentices. The team also attended the Nottingham event to support Zoe and beauty therapist Hannah Louth, who did the model’s make up.